Israel Canada to buy Brown Hotels chain | Globes
Israel Canada Hotels continues its rapid expansion. As reported, the group will acquire Brown Hotels, the largest private hotel chain in Israel, in a deal
Barak Rosen is an entrepreneur, a leading Israeli businessman, and the founder of the Israel Canada Group, which he founded together with his childhood friend, and business partner Asaf Touchmair, and serves as the company’s CEO. He is also the founder and owner of Canada Israel, a private company that deals in real estate.
Rosen led the growth of Israel Canada in recent years, during which the company acquired some of the most sought-after land reserves in Israel, including in-demand areas in the center of the country. During these years, the company established some of the largest and most talked about projects in Israel, among them: the Da Vinci Towers, WIX Campus, Midtown Tel Aviv, Microsoft’s Middle East Headquarters, and ROM Tower.
Currently, under the leadership of Rosen, the company is undertaking new projects that will transform the Israeli real estate landscape. One such project is Midtown Jerusalem, which will offer upscale residential apartments, a commercial hub, hotels, and offices, serving as the entryway to Jerusalem. As a top-performing public enterprise, the company holds a prominent place in the Tel Aviv 125 Index.
Israel Canada is a veteran and leading real estate investment group that specializes in mixed-use development. With a focus on profitable residential and commercial centers worldwide, the company has been providing rare investment opportunities for over two decades under the leadership of Barak Rosen and Assaf Touchmair. Israel Canada carefully selects strategic real estate opportunities and has designed and built prominent skyscrapers, offices, and influential complexes in Tel Aviv and surrounding areas. These bold and exciting projects have led to a success story that never ends, benefiting both the company and its investors.
Israel Canada is a veteran and leading real estate investment group that specializes in mixed-use development. With a focus on profitable residential and commercial centers worldwide, the company has been providing rare investment opportunities for over two decades under the leadership of Barak Rosen and Assaf Touchmair. Israel Canada carefully selects strategic real estate opportunities and has designed and built prominent skyscrapers, offices, and influential complexes in Tel Aviv and surrounding areas. These bold and exciting projects have led to a success story that never ends, benefiting both the company and its investors.
Aside from their extensive involvement in residential and commercial real estate, Israel Canada has also established a hotel branch, Israel Canada Hotels, under the leadership of Barak Rosen and Asaf Touchmair. Within just a few years of operation, the company has already managed approximately 1,500 hotel rooms in ten hotels across the country, including the renowned Gali Kinneret Hotel, Play Hotel in Tel Aviv, and Lakehouse Kinneret Hotel. Furthermore, Israel Canada is actively pursuing new hotel initiatives both domestically and overseas and currently manages two hotels in Athens.
Israel Canada and Reem (ICR) are prominent real estate entrepreneurs in Israel with over 30 years of experience in initiating residential projects throughout the country. They provide professional and high-quality management services that accompany complex projects, from planning to the development of new apartments and beyond. The company prioritizes personalized treatment for each apartment owner in their projects and offers a pleasant and attentive experience for their customers throughout the entire process.
The Cityhall company was established as part of a complementary and supportive procedure for the Israel Canada group strategy and focuses on creating a unique customer experience and bringing to light the value proposition of the company’s strategy – Better & Different. As of 2023, the company manages projects such as the 2 Sea View building and commercial spaces in the Midtown Tel Aviv project. Also, the Cityhall company operates parking lots in various projects of the company.
In 2022, Israel Canada expanded its portfolio to include sheltered housing by acquiring the Neve Aviv Club in Kfar Shmariahu from Isras Group. The company plans to upgrade the property and increase its occupancy. Israel Canada is committed to promoting its activities in the sheltered housing sector and is planning to initiate similar projects that cater to the elderly population. The company is dedicated to providing high-quality living spaces with excellent finishing and auxiliary services.
In 2021, Israel Canada, led by Rosen and Touchmair, signed a sponsorship deal with the Maccabi Tel Aviv soccer team. The company’s logo will appear on the front of Maccabi’s official jersey, training uniforms, and youth academy. Additionally, Israel Canada values community involvement and will actively participate in Maccabi Tel Aviv Foundation’s various activities.
Israel Canada Hotels continues its rapid expansion. As reported, the group will acquire Brown Hotels, the largest private hotel chain in Israel, in a deal
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