In an interview with TheMarker, Barak Rosen, controlling shareholder of Israel Canada, discusses the current state of the Israeli real estate market and the company’s long term strategic direction. He highlights a market environment that remains competitive and complex, requiring disciplined decision making and a focused approach.
Rosen explains that the company is currently concentrating on strengthening existing operations and expanding its income producing real estate segment. He emphasizes that long term value creation is now driven more by execution and portfolio optimization than by aggressive land acquisition.
He also addresses broader structural changes in the industry, noting that companies must adapt to shifting market dynamics and customer expectations while maintaining operational stability.
“In the near term we will not rush to buy land,” he says, underscoring a more measured and selective investment strategy going forward.
He concludes by noting that the company’s focus remains on sustainable growth, efficient execution, and long term strategic positioning within the Israeli market.